Frankly Realtors

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Meet The Broker/Owner

photo of Frank Llosa

Frank B. LLosa Esq. Send an Email
Office # 703-827-4006 Cell/text # (clients only)

Principal Broker (Va,DC,MD) and owner of Frankly Real Estate Inc., FranklyMLS.com, PreMLS.com and attorney at law (only in NJ). Connect via LinkedIN. Frank received his J.D. From American University Washington College of Law, and an undergraduate degree from the UVa McIntire School of Commerce. After UVa he was a pro photographer with photos featured in over 50 magazines including National Geographic. He then created two successful dot-coms before getting into real estate.

Once in real estate Frank was the 2003 Northern Virginia Association of Realtors Rookie of the Year (out of 1,000 new agents) and closed over $100M in sales over the following two years. He has been featured in BusinessWeek, SmartMoney Magazine and several times in the Wall Street Journal, NY Times, Washington Post and on CNBC.

2009 Inman Innovator of the Year!

In 2009 he was awarded INMAN News’ most distinguished Innovator of the Year Award. The only agent to get this in 10 years.(read article)

With both a technological and creative background, he created a company that bucks the trend with many firms. Where else might you hear a Realtor say Don't buy.?

Va Supervising Brokers

Jeff Royce

Jeff Royce, a Supervising Broker has been working in residential real estate in Northern VA since 1994 with a focus on southern Fairfax. He came to Frankly Real Estate in 2008 from Re/Max. His niche in using technology to position both buyers and sellers to make the wisest decisions in today's market.

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Tiffany Royce

Tiffany Royce (not a Broker, but a licensed agent) works with her partner and husband, Jeff Royce. She understands that buying a home is choosing a community to live in and is committed to helping you find the right place to live. She believes photos, staging marketing and pricing are important to getting your home sold. She contributes to the community/real estate blog. Send an Email.


Peggy Yee PhD

Peggy comes to us from Realty Direct. She has passed the Virginia Associate Broker exam and will have that credential shortly. She works exclusively in Virginia in the northern Virginia sections such as Falls Church, Arlington, Alexandria and Fairfax.

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Chuck Davis

Chuck is a Supervising Broker specializing in Loudoun and Chantilly area, with over 15 years experience in real estate and mortgage transactions, including new home sales (so he has the inside scoop). Excellent communication and negotiation skills to help you understand the complete transaction from first questions about qualifying, to shopping and negotiating on your first or tenth home.

Va Licensed Agents

Cathy Poungmalai

Cathy joined Frankly in 2009 from Weichert Realtors in McLean. Her focus is the Annandale, Alexandria, Fairfax, Falls Church and Arlington areas. She is also licensed in MD and DC. Email Cathy to find out the advantages to using her as your listing agent or buyers agent. She believes a staged home, priced right & marketed will sell FAST. She gets results.

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Rick Phillips

Rick comes to us from Keller Williams Old Town Alexandria. Not only a Realtor, he is an active appraiser. In this dual role, he brings a fresh perspective to the idea of pricing a home to sell, without underpricing. Prior to joining the real estate world in the late 1990's, Rick developed websites for America Online. He also worked as a professional photographer.
Rick has a B.A. in International Studies from George Mason University, and he earned his SRA designation from the Appraisal Institute.

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Rob Piston

Rick comes to us from Keller Williams in Manassas.

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MD & DC Licensed Agents

Cara Pearlman

Licensed since 2003 and honored in 2010 for inclusion in Realtor Magazine's "30 Under 30", Cara came to us from Long & Foster and brings both a fresh perspective and a wealth of experience to every buying and selling transaction. Recognizing that real estate ultimately becomes a team effort, she has carefully assembled a list of preferred partners; lenders, home inspectors, settlement attorneys.... industry partners who have earned her trust and helped her clients confidently buy or sell a Washington, DC area home. Whether she is representing a first-time buyer or listing a luxury home, Cara is a powerful advocate for her clients, knowledgeable about every facet of the market, well-versed in the art of negotiating, and singularly focused with their best interests at heart.

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Bola Williams

Bola is licensed in DC and MD (soon in Va too). He comes to us from Keller Williams in Maryland.

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Howard, MD Agent

Diane M. Phillips

Comes to us from Coldwell Banker and focuses on Northern Maryland areas like Carroll, Howard, and Frederick

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